The Archetype of women portray in movies throught the decades Movie Review

The Archetype of ladies depict in films throught the decades - Movie Review Example The adjustments in the lady in trouble original can be effortlessly followed through the different forms of the Cinderella story as introduced by what might become Paramount Pictures yet in 1914 was the Famous Players Film Company, that delivered by Walt Disney in 1950 and the more present day rendition of â€Å"Ever After† featuring Drew Barrymore. By looking into key components of every story, an image starts to develop of the contrasting belief systems of each timespan just as contrasts with respect to target group. In the soonest film, Cinderella apparently is living with her stepmother and two more seasoned advance sisters with no obvious notice of the missing normal guardians. Following the customary story, Cinderella goes through her days tidying up after her vain and ruined sisters and step-mother and her nights sitting in with the ashes to keep warm. She gains the pixie godmother’s help with her benevolence to an old, injured lady who appears at her entryway di sregarding the unfeeling treatment the lady gets from the progression mother and step-sisters. A distracting worry here is the manner by which this desire for young ladies to be thoughtful to the down and out contrasts and Snow White’s treatment (another Damsel in Distress original figure) wherein the young lady is harmed for her torments. Cinderella, however, wins an opportunity to meet the sovereign while she is out social occasion wood for the fire and the two begin to look all starry eyed at right away. The story adheres quite near the storyline that would be made well known by Walt Disney 40 years after the fact with the special case that Cinderella should likewise finish undertakings given her by the back up parent before she can be dressed for the ball. These are simple errands, including gathering the pumpkin, the mice and the rodents to serve individually as mentor, ponies and workers, yet they are something Cinderella really needs to proceed to achieve before she ca n get the godmother’s blessing. With regards to the occasions, it was not bizarre for individuals to discover creatures, for example, mice and rodents living in nearness to their homes, and it isn't astounding that inside the house is the place Cinderella finds and catches the mice and the rodents she will require. Cinderella is a genuine working young lady, as well, not nauseous about managing these creatures and acquainted with the hard work of a housemaid during a time without programmed machines accessible to make the work simpler. This is an a lot harder story than that told by Walt Disney in 1950. Here the progression sisters have become as terrible in appearance as they are in soul. They are both clearly mean and resentful even to one another. Cinderella’s job here is the equivalent, to battle as housemaid under these sisters and a considerably additionally requesting step-mother, yet the house is a lot more amazing and Cinderella’s facilities are increas ingly agreeable albeit still poor. While she is as yet expected to do the entirety of the work, her energized garments don’t look about as poor as that of her previous real life partner and the creatures that live in her home are companions as opposed to vermin. This is clarified as the winged animals, pooch, pony and mice all exist evidently to serve her wants since they are all, somewhat, enamored with her too. With regards to the disposition of the occasions in which new innovations were being made that made women’s housework significantly less of a task, Cinderella is once in a while observed

How Literature Reflects Communities Essay

Creators have truly utilized different scholarly attempts to mirror the social orders in which their live. To this end, the activities of characters in scholarly works reflect existing social ideas while the encompassing society’s conduct reflects on explicit characters’ practices. Fundamentally, social orders and networks are ordinarily delineated as commonly influencing one another. Prominent instances of artistic works in which such proportional collaboration is exhibited are the three short stories in particular: William Faulkner’s A Rose for Emily; Flannery O’Connor’s Good Country People; and Toni Cade Bambara’s The Lesson. To represent, through his A Rose for Emily story, Faulkner depicts Emily Grierson as being contrarily influenced by her encompassing society. Thus, Emily’s activities contrarily effect of her countrymen. In like manner, through the Good Country People story, O’Connor portrays the character named Joy Hopewell as adversely affecting on the individuals around her. Sequentially, the general public wherein Hopewell lives exhibits a demeanor that contrarily influences her. In a comparative adaptation, Toni Cade Bambara’s The Lesson story outlines the character called Miss Moore being contrarily influenced by her encompassing society. Accordingly, Miss Moore shows practices and perspectives that adversely sway on her comrades. With everything taken into account, O’Connor †through Good Country People †Faulkner †through A Rose for Emily †just as Bambara †through The Lesson short stories †depict their heroes as equally influencing and being influenced by their social orders in a contrary manner. For instance, in Bambara’s The Lesson story, Miss Moore’s deigning sentiment towards her comrades †particularly the kids with which she invests a large portion of her energy †pulls in disproval from the encompassing network. Therefore, both the youngsters just as the grown-ups disregard Miss Moore. For example, Bambara takes note of that ‘the adults (talk) †¦.. when †¦. despite her good faith like a dog,’ in this manner indicating utter disregard for Miss Moore (). Moore’s irritatingly disparaging nature is apparent when she ‘looks at’ her understudies ‘ like she readin tea leaves’ (). The creator along these lines presents an image of an individual and the encompassing society commonly influencing each other in a negative way. Similarly, through the A Rose for Emily story, Faulkner shows that Emily’s unbecoming conduct welcomes discourteous reactions from her comrades. For example, Emily shows rudeness when she exhibits obstinacy towards her society’s requests that she makes good on charges. She even solidly expels the society’s delegates from her home. Unexpectedly calling Tobe †her steward †Emily teaches him to ‘Show these men of their word out’ (). In response, the general public exhibits lack of concern towards her as is obvious from the narrator’s affirmations that the general public doesn't know about Emily’s ailment. To this end, the storyteller comments ‘We didn't realize she was sick’ (). So also, through his Good Country People story, O’Connor portrays Joy Hopewell as a character who exhibits haughtiness towards her countrymen †quite Mrs. Freeman and Hopewell ‘s mother †the outcome being that she turns out to be agonizingly estranged from her general public. For instance, since she is taught , Hopewell ridicules all individuals around her as is apparent from her comment that her mom is ‘bloated, inconsiderate, and squint-eyed’ (). In response, society estranges Hopewell , hence making her to beseech her mom to ethically acknowledge her. A profoundly sorry Hopewell shouts out to the mother saying ‘like I am’ take me (). Taking everything into account, the issue of people contrarily responding with their encompassing networks is obviously clear through the 3 stories, Good Country People, The Lesson, just as A Rose for Emily. Great Country People’s Hopewell endures isolation because of her presumptuous demeanor towards her comrades. Moreover, A Rose for Emily’s Emily endures isolation because of her stooping perspective on her general public. Finally, The Lesson’s Miss Moore’s is disregarded by society inferable from her disposition of survey her countrymen as being unknowledgeable.

CP17 Podcast with Neil Patel from Kissmetrics, Quicksprout, NeilPatel.com more Talking about Building Online Businesses

CP17 Podcast with Neil Patel from Kissmetrics, Quicksprout, NeilPatel.com more Talking about Building Online Businesses INTRODUCTIONMartin: Hi! Today we have a very big domain expert in the house. Neil Patel is an expert on everything â€" on building online businesses and SEO. Hi, Neil! Thank you so much for joining this podcast.Neil: Thanks for having me.Martin: Great. For the readers who don’t know you yet, can you briefly describe your entrepreneur journey?Neil: Yes. I’m a serial entrepreneur. I started off creating businesses for marketers and business owners, right? It’s all revolving around marketing. And in essence, what my goal was is to just help companies grow whether that’s traffic, online sales, that’s what my core focus is.Martin: Great. And at what point in time did you think about starting your own business?Neil: I started my own business when I was 16.Martin: Wow.Neil: And when I was 16, it was a job board, it didn’t work out well but I then created a marketing agency that helped people generate more traffic. And the reason I started out young is: I wanted to do something a nd I was too young, a good paying job, right? In the U.S, most jobs, you don’t get them until you’re done with college.Martin: That’s true. Okay, and can go give us some kind of insights, what type of companies did you start? I mean, I know that, but maybe for introducing that to the readers.Neil: I’ve done start-ups, to bigger companies now like Airbnb when they were a start-up, all the way to corporations like the Walmart, the General Motors, ViaCom, Google, Facebook, eBay, Amazon â€" I worked with them all.Martin: Cool, great. I mean, let’s dig deeper into how to build an online business because I know you have worked on Kissmetrics, you have started NeilPatel.com, Quicksprout and now also doing some Nutrition Secrets. What type of tips can you give us in terms of balancing traffic growth and monetization? So, at what point in time should I focus on what?Neil: It depends on your niche. But if you’re in the B2B niche, anytime you’re, let’s say, under a hundred thou sand like if you’re at that ten-twenty thousand visitors a month, you’re starting to have enough people where you can look at monetization. If you’re in the consumer niche, if you have under fifty or a hundred thousand visitors, it’s not that many, you can still monetize but typically you want to start shooting for about fifty thousand.Martin: Okay, cool. And typically when I look at those, kind of, online businesses, they are mainly having three paths:so one thing is traffic generation,then there is this kind of email collection, lead magnets andthe last thing is trying to monetize and sell those people something.What type of best practices have you learned in terms of really collecting much more emails from the people visiting your website?Neil: Yes, one of the best practice I’ve learned when it comes to collecting emails is to give them more information than the related page they’re on. So if they’re reading a blog post on getting more search traffic from Google, yo u offer this as PDF this report, it’s called the content upgrade. If you put it in email; they’ll get ten more ways to generate more traffic from Google. It’s very relevant and much more likely to collect a lot of emails.Martin: And how do you select those kind of upgrade content? So, imagine you’re writing something on, I don’t know, the best back linking tools or so. How do you come up with relevant content upgrade?Neil: So whatever your blog post is on, just do more of it. So if it is like a big list, it’s like a hundred and one ways, your upgrade can be a checklist. If your blog post is how to do something, your content upgrade could be “X more ways to do that same thing”, right? Or it could be like “X case studies of companies who implement it successfully”. So, it just has to be very relevant. Assuming they read the content upgrade, it should help them do the job better.Martin: Cool. Neil, so when you start out some new online business, for example, like yo u did with the Nutrition Secrets, how do you find an idea that is worth going after? What type of criteria are you using?Neil: I look up market cap, so I use Google Trends to type in industry keywords and it helps me to see how big an industry is. The bigger the industry, the more likely I am to go after.Martin: And how do you define the competitiveness?Neil: I don’t really look at competitiveness; I just look at how big it is.Martin: Wow, cool.Neil: So, when it comes to competitiveness, I just look at how many bloggers are there. So for example, an online marketing world, there are more people than in the nutrition space, more competitive because I’m competing with marketers. Yet, there’s less traffic in the marketing space.Martin: Okay, cool.Neil: So each visitor is worth more money, right?Martin: Yes, okay, great!SEO TIPS FROM NEIL PATELMartin: Let’s talk a little bit about SEO because I know you’re a big expert in this domain as well. So, how do I get backlinks? So ima gine I’ve started a blog and I’m writing some kind of content and now, the question is: Everybody tells me I should do some type of blogger outreach in order to track some back links. Actually, can you walk me through step by step, how should I do that?Neil: Yes, if you’re trying to track backlinks, the one thing I would do is use the tool like Ahrefs.com, put in URLs and everyone who links to that competitors or put into my competitor URLs, I see everyone who links them and then I’ll just start shooting up emails. I’ll be like:“Hey Martin, I notice you’re linked to XYZ website and it’s an awesome resource but have you seen this resource? It includes 20 more ways to blow your traffic or whatever it may be And doing that kind of stuff really helps generate more backlinks because you’re providing more value and not just asking for a link. You’re trying to tell them: “Hey, you know, my version of it is better off.”Martin: And what type of conversion rates can I expect? Say, imagine, I’m emailing 100 people who are linking to some kind of competitor website. What type of conversion rate can I expect in having a backlink?Neil: If you’re getting around 5%, you’re doing good.Martin: And how do you scale this kind of thing because I imagine this to be very time consuming?Neil: Yes, there’s no real good way to scale it.Martin: Good, awesome. If you’re looking at onsite SEO, what type of techniques can you identify for improving the user signals on your blog posts?Neil: Make sure you’re cross linking; you have good descriptive title text, and that your click-through rate is good. With the onpage SEO it just comes to using the best practices and making sure the click-through rates are good.Martin: By click-through rate, you mean from the Google search result to my page?Neil: Well, if you go to Google search console, you can see your click-through rate from everyone searching for a keyword.Martin: Yes.Neil: But in essence, what you want to end up doing is, like you mentioned, if people searching on Google and how many of them went through? Google search console shows you how many impressions you got per keyword and your click-through rate and you can compare to your others ones to see if it’s low or high.Martin: And what type of tips can you provide our readers for improving these click-through rates? So that, for example, I’m looking for, I don’t know, business plan or something like this and they are some one million search results. And I’m just looking at the first ten, what can I do in order to get from position 10 to position 6 for example just based on improving the text, meta text, or something like that?Neil: Yes, first off, when you change your click-through, or your title, and you improve your click-through, it does not improve your ranking right away. It can take months before you see the results from it. But there’s a few things:One, don’t just put keywords in there. Ideally, you want to ha ve keywords people are searching for but you don’t want to stuck with more and more keywords. You want your title very readable so that way, people are like: “Oh, cool, let me read this and then click-through on it, it seems really appealing”.The next thing is about curiosity. The more curious your title is, the more clicks you’ll get.The third thing is informational like how-to guides, lists. Think like magazine headlines, they do very well. Those are the type of titles that get a lot of clicks.Martin: Okay, cool. And how do I define if you look at the content, what specific articles do you want to write about? For example, if you’re looking at NeilPatel.com, so how do you find your content roadmap?Neil: You use a tool called Buzzsumo. You put your keywords in there related to your space and it will give you ideas or topics that done well in the past and you want to write similar articles.Martin: But still, you want to optimize those articles somehow. And what are you doi ng in this regard?Neil: Optimizing for click-through, or are you talking about optimizing the articles?Martin: The article itself.Neil: Well, for the article itself, it’s pretty simple.One, I write in a conversational tone, I use the words “you and I” often as if it’s a conversation which people want to read it, comment, etc.Two, I make the paragraph short like five-six line paragraphs max that way it makes it more readable.I use some subheadings. Subheadings describe what the section is about and makes it more skimmable and then the subheadings, you can also add keywords.I put a question at the end of each blog post; it helps in encouraging more comments.Those are the main things that I do when I’m writing articles.Martin: Okay, cool. So when I’m looking at lots of websites, some of them have a high bounce rate, some of them have a low one. What is your perspective on having a high bounce rate and what type of things can I do and should I even do then to lower the bounc e rate?Neil: Bounce rate is hard to control. You ideally want to control it but in most cases I wouldn’t worry about bounce rate, I would just focus on providing the best user experience. And if you provide the best user experience overtime you will notice that your bounce rate decreases.Martin: Okay, cool.ADVICE TO ENTREPRENEURS FROM NEIL PATELMartin: What type of advice would you give your best friend or so who comes up with an idea of doing something chocolate-related, for example? Let’s assume he’s a big chocolate fan and he wants to start some kind of online business around that. What type of step by step guide would you tell him so he can go on and start his chocolate business?Neil: So one, is to focus on the product make sure you have better chocolate than everyone else.Two, I’ll go into like Instagram and Facebook, find all the cooking, mom, family-oriented pages, and I’ll pay them to post about the chocolate or give them free chocolate in exchange for posting.Tha ts it. I would not do anymore, that would create enough buzz.Martin: Okay, and how would you balance? For example, what I’m hearing from Backlinko or so, they say write less blog posts but really make them super deep, like using the skyscraper technique and looking for lots of backlinks to one of those posts and focus on that. So don’t write millions of blog posts but focus on a little number of blog posts and make them right. What is your perspective on that?Neil: It is a good approach. The problem is that the most people can’t do what he’s doing, they cannot do the quality, they don’t know how to do that. And for that reason I would say Go for quantity.Martin: And what do you think keeps people from starting their own blog?Neil: The time, the effort, it’s a lot of work.Martin: Can you give some kind of insights on Nutrition Secrets? How much time did you spend in the beginning on starting this kind of blog, writing content, acquiring backlinks and so on?Neil: Yes, the guy who runs it (because I’m not a nutritionist) he was spending pretty much like 5-6 hours a day doing this stuff, it’s a lot of work. Writing content, building links, that is all that he was doing for many months.Martin: Okay, and when Im looking at some kind of smaller blogs who were really well monetized, something like SmartPassiveIncome or so, what type of advice can you give to people who are running a blog with like you said fifty thousand to one hundred thousand visitors or so who want to increase their revenue per mille significantly? So, like, from 2-3$ RPM to maybe 20-30$?Neil: Create a sales funnel.Martin: Okay, how do they do that?Neil: There’s no specific way but to map out the user buying flows, figure out what the journey someone would take before they buy and try to walk them through that journey. And make sure you have different options for when they don’t do this, where else do I send them, right?Martin: How does this apply to NeilPatel.com? The sales fun nel?Neil: Well, the sales funnel, when someone opts in with their email, we send them through a lot of different journeys to get them to buy products and services from us. And if they don’t buy, that’s okay, we educate them more, we build more relationships before we pitch them again.Martin: And what types of email CRM solution are you using and why?Neil: We use Infusionsoft and Maropost. Infusionsoft is good for the sales funnel and mapping it out and Maropost has higher deliverability.Martin: Okay, have you heard of ConvertKit? And what are your thoughts on that?Neil: I’ve heard of it, I haven’t used it.Martin: Okay, cool. So, any more tips that you can provide who’s really thinking about starting his next blog and online business?Neil: Yes, if you’re trying to start your next blog or online business, you have to be consistent. You’re not going to get results right away but if you hit it hard for 6-7 months straight, you’ll do pretty well.Martin: Okay, cool. Thank you so much for your time, Neil.Neil: Alright, take care.THANKS FOR LISTENING! Welcome to the 17th episode of our podcast!You can download the podcast to your computer or listen to it here on the blog. Click here to subscribe in iTunes. INTRODUCTIONMartin: Hi! Today we have a very big domain expert in the house. Neil Patel is an expert on everything â€" on building online businesses and SEO. Hi, Neil! Thank you so much for joining this podcast.Neil: Thanks for having me.Martin: Great. For the readers who don’t know you yet, can you briefly describe your entrepreneur journey?Neil: Yes. I’m a serial entrepreneur. I started off creating businesses for marketers and business owners, right? It’s all revolving around marketing. And in essence, what my goal was is to just help companies grow whether that’s traffic, online sales, that’s what my core focus is.Martin: Great. And at what point in time did you think about starting your own business?Neil: I started my own business when I was 16.Martin: Wow.Neil: And when I was 16, it was a job board, it didn’t work out well but I then created a marketing agency that helped people generate more traffic. And the reason I started out young is: I wanted to do something a nd I was too young, a good paying job, right? In the U.S, most jobs, you don’t get them until you’re done with college.Martin: That’s true. Okay, and can go give us some kind of insights, what type of companies did you start? I mean, I know that, but maybe for introducing that to the readers.Neil: I’ve done start-ups, to bigger companies now like Airbnb when they were a start-up, all the way to corporations like the Walmart, the General Motors, ViaCom, Google, Facebook, eBay, Amazon â€" I worked with them all.Martin: Cool, great. I mean, let’s dig deeper into how to build an online business because I know you have worked on Kissmetrics, you have started NeilPatel.com, Quicksprout and now also doing some Nutrition Secrets. What type of tips can you give us in terms of balancing traffic growth and monetization? So, at what point in time should I focus on what?Neil: It depends on your niche. But if you’re in the B2B niche, anytime you’re, let’s say, under a hundred thou sand like if you’re at that ten-twenty thousand visitors a month, you’re starting to have enough people where you can look at monetization. If you’re in the consumer niche, if you have under fifty or a hundred thousand visitors, it’s not that many, you can still monetize but typically you want to start shooting for about fifty thousand.Martin: Okay, cool. And typically when I look at those, kind of, online businesses, they are mainly having three paths:so one thing is traffic generation,then there is this kind of email collection, lead magnets andthe last thing is trying to monetize and sell those people something.What type of best practices have you learned in terms of really collecting much more emails from the people visiting your website?Neil: Yes, one of the best practice I’ve learned when it comes to collecting emails is to give them more information than the related page they’re on. So if they’re reading a blog post on getting more search traffic from Google, yo u offer this as PDF this report, it’s called the content upgrade. If you put it in email; they’ll get ten more ways to generate more traffic from Google. It’s very relevant and much more likely to collect a lot of emails.Martin: And how do you select those kind of upgrade content? So, imagine you’re writing something on, I don’t know, the best back linking tools or so. How do you come up with relevant content upgrade?Neil: So whatever your blog post is on, just do more of it. So if it is like a big list, it’s like a hundred and one ways, your upgrade can be a checklist. If your blog post is how to do something, your content upgrade could be “X more ways to do that same thing”, right? Or it could be like “X case studies of companies who implement it successfully”. So, it just has to be very relevant. Assuming they read the content upgrade, it should help them do the job better.Martin: Cool. Neil, so when you start out some new online business, for example, like yo u did with the Nutrition Secrets, how do you find an idea that is worth going after? What type of criteria are you using?Neil: I look up market cap, so I use Google Trends to type in industry keywords and it helps me to see how big an industry is. The bigger the industry, the more likely I am to go after.Martin: And how do you define the competitiveness?Neil: I don’t really look at competitiveness; I just look at how big it is.Martin: Wow, cool.Neil: So, when it comes to competitiveness, I just look at how many bloggers are there. So for example, an online marketing world, there are more people than in the nutrition space, more competitive because I’m competing with marketers. Yet, there’s less traffic in the marketing space.Martin: Okay, cool.Neil: So each visitor is worth more money, right?Martin: Yes, okay, great!SEO TIPS FROM NEIL PATELMartin: Let’s talk a little bit about SEO because I know you’re a big expert in this domain as well. So, how do I get backlinks? So ima gine I’ve started a blog and I’m writing some kind of content and now, the question is: Everybody tells me I should do some type of blogger outreach in order to track some back links. Actually, can you walk me through step by step, how should I do that?Neil: Yes, if you’re trying to track backlinks, the one thing I would do is use the tool like Ahrefs.com, put in URLs and everyone who links to that competitors or put into my competitor URLs, I see everyone who links them and then I’ll just start shooting up emails. I’ll be like:“Hey Martin, I notice you’re linked to XYZ website and it’s an awesome resource but have you seen this resource? It includes 20 more ways to blow your traffic or whatever it may be And doing that kind of stuff really helps generate more backlinks because you’re providing more value and not just asking for a link. You’re trying to tell them: “Hey, you know, my version of it is better off.”Martin: And what type of conversion rates can I expect? Say, imagine, I’m emailing 100 people who are linking to some kind of competitor website. What type of conversion rate can I expect in having a backlink?Neil: If you’re getting around 5%, you’re doing good.Martin: And how do you scale this kind of thing because I imagine this to be very time consuming?Neil: Yes, there’s no real good way to scale it.Martin: Good, awesome. If you’re looking at onsite SEO, what type of techniques can you identify for improving the user signals on your blog posts?Neil: Make sure you’re cross linking; you have good descriptive title text, and that your click-through rate is good. With the onpage SEO it just comes to using the best practices and making sure the click-through rates are good.Martin: By click-through rate, you mean from the Google search result to my page?Neil: Well, if you go to Google search console, you can see your click-through rate from everyone searching for a keyword.Martin: Yes.Neil: But in essence, what you want to end up doing is, like you mentioned, if people searching on Google and how many of them went through? Google search console shows you how many impressions you got per keyword and your click-through rate and you can compare to your others ones to see if it’s low or high.Martin: And what type of tips can you provide our readers for improving these click-through rates? So that, for example, I’m looking for, I don’t know, business plan or something like this and they are some one million search results. And I’m just looking at the first ten, what can I do in order to get from position 10 to position 6 for example just based on improving the text, meta text, or something like that?Neil: Yes, first off, when you change your click-through, or your title, and you improve your click-through, it does not improve your ranking right away. It can take months before you see the results from it. But there’s a few things:One, don’t just put keywords in there. Ideally, you want to ha ve keywords people are searching for but you don’t want to stuck with more and more keywords. You want your title very readable so that way, people are like: “Oh, cool, let me read this and then click-through on it, it seems really appealing”.The next thing is about curiosity. The more curious your title is, the more clicks you’ll get.The third thing is informational like how-to guides, lists. Think like magazine headlines, they do very well. Those are the type of titles that get a lot of clicks.Martin: Okay, cool. And how do I define if you look at the content, what specific articles do you want to write about? For example, if you’re looking at NeilPatel.com, so how do you find your content roadmap?Neil: You use a tool called Buzzsumo. You put your keywords in there related to your space and it will give you ideas or topics that done well in the past and you want to write similar articles.Martin: But still, you want to optimize those articles somehow. And what are you doi ng in this regard?Neil: Optimizing for click-through, or are you talking about optimizing the articles?Martin: The article itself.Neil: Well, for the article itself, it’s pretty simple.One, I write in a conversational tone, I use the words “you and I” often as if it’s a conversation which people want to read it, comment, etc.Two, I make the paragraph short like five-six line paragraphs max that way it makes it more readable.I use some subheadings. Subheadings describe what the section is about and makes it more skimmable and then the subheadings, you can also add keywords.I put a question at the end of each blog post; it helps in encouraging more comments.Those are the main things that I do when I’m writing articles.Martin: Okay, cool. So when I’m looking at lots of websites, some of them have a high bounce rate, some of them have a low one. What is your perspective on having a high bounce rate and what type of things can I do and should I even do then to lower the bounc e rate?Neil: Bounce rate is hard to control. You ideally want to control it but in most cases I wouldn’t worry about bounce rate, I would just focus on providing the best user experience. And if you provide the best user experience overtime you will notice that your bounce rate decreases.Martin: Okay, cool.ADVICE TO ENTREPRENEURS FROM NEIL PATELMartin: What type of advice would you give your best friend or so who comes up with an idea of doing something chocolate-related, for example? Let’s assume he’s a big chocolate fan and he wants to start some kind of online business around that. What type of step by step guide would you tell him so he can go on and start his chocolate business?Neil: So one, is to focus on the product make sure you have better chocolate than everyone else.Two, I’ll go into like Instagram and Facebook, find all the cooking, mom, family-oriented pages, and I’ll pay them to post about the chocolate or give them free chocolate in exchange for posting.Tha ts it. I would not do anymore, that would create enough buzz.Martin: Okay, and how would you balance? For example, what I’m hearing from Backlinko or so, they say write less blog posts but really make them super deep, like using the skyscraper technique and looking for lots of backlinks to one of those posts and focus on that. So don’t write millions of blog posts but focus on a little number of blog posts and make them right. What is your perspective on that?Neil: It is a good approach. The problem is that the most people can’t do what he’s doing, they cannot do the quality, they don’t know how to do that. And for that reason I would say Go for quantity.Martin: And what do you think keeps people from starting their own blog?Neil: The time, the effort, it’s a lot of work.Martin: Can you give some kind of insights on Nutrition Secrets? How much time did you spend in the beginning on starting this kind of blog, writing content, acquiring backlinks and so on?Neil: Yes, the guy who runs it (because I’m not a nutritionist) he was spending pretty much like 5-6 hours a day doing this stuff, it’s a lot of work. Writing content, building links, that is all that he was doing for many months.Martin: Okay, and when Im looking at some kind of smaller blogs who were really well monetized, something like SmartPassiveIncome or so, what type of advice can you give to people who are running a blog with like you said fifty thousand to one hundred thousand visitors or so who want to increase their revenue per mille significantly? So, like, from 2-3$ RPM to maybe 20-30$?Neil: Create a sales funnel.Martin: Okay, how do they do that?Neil: There’s no specific way but to map out the user buying flows, figure out what the journey someone would take before they buy and try to walk them through that journey. And make sure you have different options for when they don’t do this, where else do I send them, right?Martin: How does this apply to NeilPatel.com? The sales fun nel?Neil: Well, the sales funnel, when someone opts in with their email, we send them through a lot of different journeys to get them to buy products and services from us. And if they don’t buy, that’s okay, we educate them more, we build more relationships before we pitch them again.Martin: And what types of email CRM solution are you using and why?Neil: We use Infusionsoft and Maropost. Infusionsoft is good for the sales funnel and mapping it out and Maropost has higher deliverability.Martin: Okay, have you heard of ConvertKit? And what are your thoughts on that?Neil: I’ve heard of it, I haven’t used it.Martin: Okay, cool. So, any more tips that you can provide who’s really thinking about starting his next blog and online business?Neil: Yes, if you’re trying to start your next blog or online business, you have to be consistent. You’re not going to get results right away but if you hit it hard for 6-7 months straight, you’ll do pretty well.Martin: Okay, cool. Thank you so much for your time, Neil.Neil: Alright, take care.THANKS FOR LISTENING!Thanks so much for joining our 15th podcast episode!Have some feedback you’d like to share?  Leave  a note in the comment section below! If you enjoyed this episode, please  share  it using the social media buttons you see at the bottom of the post.Also,  please leave an honest review for The Cleverism Podcast on iTunes or on SoundCloud. Ratings and reviews  are  extremely  helpful  and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.Special thanks  to Neil  for joining me this week. Until  next time!