The Archetype of women portray in movies throught the decades Movie Review

The Archetype of ladies depict in films throught the decades - Movie Review Example The adjustments in the lady in trouble original can be effortlessly followed through the different forms of the Cinderella story as introduced by what might become Paramount Pictures yet in 1914 was the Famous Players Film Company, that delivered by Walt Disney in 1950 and the more present day rendition of â€Å"Ever After† featuring Drew Barrymore. By looking into key components of every story, an image starts to develop of the contrasting belief systems of each timespan just as contrasts with respect to target group. In the soonest film, Cinderella apparently is living with her stepmother and two more seasoned advance sisters with no obvious notice of the missing normal guardians. Following the customary story, Cinderella goes through her days tidying up after her vain and ruined sisters and step-mother and her nights sitting in with the ashes to keep warm. She gains the pixie godmother’s help with her benevolence to an old, injured lady who appears at her entryway di sregarding the unfeeling treatment the lady gets from the progression mother and step-sisters. A distracting worry here is the manner by which this desire for young ladies to be thoughtful to the down and out contrasts and Snow White’s treatment (another Damsel in Distress original figure) wherein the young lady is harmed for her torments. Cinderella, however, wins an opportunity to meet the sovereign while she is out social occasion wood for the fire and the two begin to look all starry eyed at right away. The story adheres quite near the storyline that would be made well known by Walt Disney 40 years after the fact with the special case that Cinderella should likewise finish undertakings given her by the back up parent before she can be dressed for the ball. These are simple errands, including gathering the pumpkin, the mice and the rodents to serve individually as mentor, ponies and workers, yet they are something Cinderella really needs to proceed to achieve before she ca n get the godmother’s blessing. With regards to the occasions, it was not bizarre for individuals to discover creatures, for example, mice and rodents living in nearness to their homes, and it isn't astounding that inside the house is the place Cinderella finds and catches the mice and the rodents she will require. Cinderella is a genuine working young lady, as well, not nauseous about managing these creatures and acquainted with the hard work of a housemaid during a time without programmed machines accessible to make the work simpler. This is an a lot harder story than that told by Walt Disney in 1950. Here the progression sisters have become as terrible in appearance as they are in soul. They are both clearly mean and resentful even to one another. Cinderella’s job here is the equivalent, to battle as housemaid under these sisters and a considerably additionally requesting step-mother, yet the house is a lot more amazing and Cinderella’s facilities are increas ingly agreeable albeit still poor. While she is as yet expected to do the entirety of the work, her energized garments don’t look about as poor as that of her previous real life partner and the creatures that live in her home are companions as opposed to vermin. This is clarified as the winged animals, pooch, pony and mice all exist evidently to serve her wants since they are all, somewhat, enamored with her too. With regards to the disposition of the occasions in which new innovations were being made that made women’s housework significantly less of a task, Cinderella is once in a while observed

How Literature Reflects Communities Essay

Creators have truly utilized different scholarly attempts to mirror the social orders in which their live. To this end, the activities of characters in scholarly works reflect existing social ideas while the encompassing society’s conduct reflects on explicit characters’ practices. Fundamentally, social orders and networks are ordinarily delineated as commonly influencing one another. Prominent instances of artistic works in which such proportional collaboration is exhibited are the three short stories in particular: William Faulkner’s A Rose for Emily; Flannery O’Connor’s Good Country People; and Toni Cade Bambara’s The Lesson. To represent, through his A Rose for Emily story, Faulkner depicts Emily Grierson as being contrarily influenced by her encompassing society. Thus, Emily’s activities contrarily effect of her countrymen. In like manner, through the Good Country People story, O’Connor portrays the character named Joy Hopewell as adversely affecting on the individuals around her. Sequentially, the general public wherein Hopewell lives exhibits a demeanor that contrarily influences her. In a comparative adaptation, Toni Cade Bambara’s The Lesson story outlines the character called Miss Moore being contrarily influenced by her encompassing society. Accordingly, Miss Moore shows practices and perspectives that adversely sway on her comrades. With everything taken into account, O’Connor †through Good Country People †Faulkner †through A Rose for Emily †just as Bambara †through The Lesson short stories †depict their heroes as equally influencing and being influenced by their social orders in a contrary manner. For instance, in Bambara’s The Lesson story, Miss Moore’s deigning sentiment towards her comrades †particularly the kids with which she invests a large portion of her energy †pulls in disproval from the encompassing network. Therefore, both the youngsters just as the grown-ups disregard Miss Moore. For example, Bambara takes note of that ‘the adults (talk) †¦.. when †¦. despite her good faith like a dog,’ in this manner indicating utter disregard for Miss Moore (). Moore’s irritatingly disparaging nature is apparent when she ‘looks at’ her understudies ‘ like she readin tea leaves’ (). The creator along these lines presents an image of an individual and the encompassing society commonly influencing each other in a negative way. Similarly, through the A Rose for Emily story, Faulkner shows that Emily’s unbecoming conduct welcomes discourteous reactions from her comrades. For example, Emily shows rudeness when she exhibits obstinacy towards her society’s requests that she makes good on charges. She even solidly expels the society’s delegates from her home. Unexpectedly calling Tobe †her steward †Emily teaches him to ‘Show these men of their word out’ (). In response, the general public exhibits lack of concern towards her as is obvious from the narrator’s affirmations that the general public doesn't know about Emily’s ailment. To this end, the storyteller comments ‘We didn't realize she was sick’ (). So also, through his Good Country People story, O’Connor portrays Joy Hopewell as a character who exhibits haughtiness towards her countrymen †quite Mrs. Freeman and Hopewell ‘s mother †the outcome being that she turns out to be agonizingly estranged from her general public. For instance, since she is taught , Hopewell ridicules all individuals around her as is apparent from her comment that her mom is ‘bloated, inconsiderate, and squint-eyed’ (). In response, society estranges Hopewell , hence making her to beseech her mom to ethically acknowledge her. A profoundly sorry Hopewell shouts out to the mother saying ‘like I am’ take me (). Taking everything into account, the issue of people contrarily responding with their encompassing networks is obviously clear through the 3 stories, Good Country People, The Lesson, just as A Rose for Emily. Great Country People’s Hopewell endures isolation because of her presumptuous demeanor towards her comrades. Moreover, A Rose for Emily’s Emily endures isolation because of her stooping perspective on her general public. Finally, The Lesson’s Miss Moore’s is disregarded by society inferable from her disposition of survey her countrymen as being unknowledgeable.

CP17 Podcast with Neil Patel from Kissmetrics, Quicksprout, NeilPatel.com more Talking about Building Online Businesses

CP17 Podcast with Neil Patel from Kissmetrics, Quicksprout, NeilPatel.com more Talking about Building Online Businesses INTRODUCTIONMartin: Hi! Today we have a very big domain expert in the house. Neil Patel is an expert on everything â€" on building online businesses and SEO. Hi, Neil! Thank you so much for joining this podcast.Neil: Thanks for having me.Martin: Great. For the readers who don’t know you yet, can you briefly describe your entrepreneur journey?Neil: Yes. I’m a serial entrepreneur. I started off creating businesses for marketers and business owners, right? It’s all revolving around marketing. And in essence, what my goal was is to just help companies grow whether that’s traffic, online sales, that’s what my core focus is.Martin: Great. And at what point in time did you think about starting your own business?Neil: I started my own business when I was 16.Martin: Wow.Neil: And when I was 16, it was a job board, it didn’t work out well but I then created a marketing agency that helped people generate more traffic. And the reason I started out young is: I wanted to do something a nd I was too young, a good paying job, right? In the U.S, most jobs, you don’t get them until you’re done with college.Martin: That’s true. Okay, and can go give us some kind of insights, what type of companies did you start? I mean, I know that, but maybe for introducing that to the readers.Neil: I’ve done start-ups, to bigger companies now like Airbnb when they were a start-up, all the way to corporations like the Walmart, the General Motors, ViaCom, Google, Facebook, eBay, Amazon â€" I worked with them all.Martin: Cool, great. I mean, let’s dig deeper into how to build an online business because I know you have worked on Kissmetrics, you have started NeilPatel.com, Quicksprout and now also doing some Nutrition Secrets. What type of tips can you give us in terms of balancing traffic growth and monetization? So, at what point in time should I focus on what?Neil: It depends on your niche. But if you’re in the B2B niche, anytime you’re, let’s say, under a hundred thou sand like if you’re at that ten-twenty thousand visitors a month, you’re starting to have enough people where you can look at monetization. If you’re in the consumer niche, if you have under fifty or a hundred thousand visitors, it’s not that many, you can still monetize but typically you want to start shooting for about fifty thousand.Martin: Okay, cool. And typically when I look at those, kind of, online businesses, they are mainly having three paths:so one thing is traffic generation,then there is this kind of email collection, lead magnets andthe last thing is trying to monetize and sell those people something.What type of best practices have you learned in terms of really collecting much more emails from the people visiting your website?Neil: Yes, one of the best practice I’ve learned when it comes to collecting emails is to give them more information than the related page they’re on. So if they’re reading a blog post on getting more search traffic from Google, yo u offer this as PDF this report, it’s called the content upgrade. If you put it in email; they’ll get ten more ways to generate more traffic from Google. It’s very relevant and much more likely to collect a lot of emails.Martin: And how do you select those kind of upgrade content? So, imagine you’re writing something on, I don’t know, the best back linking tools or so. How do you come up with relevant content upgrade?Neil: So whatever your blog post is on, just do more of it. So if it is like a big list, it’s like a hundred and one ways, your upgrade can be a checklist. If your blog post is how to do something, your content upgrade could be “X more ways to do that same thing”, right? Or it could be like “X case studies of companies who implement it successfully”. So, it just has to be very relevant. Assuming they read the content upgrade, it should help them do the job better.Martin: Cool. Neil, so when you start out some new online business, for example, like yo u did with the Nutrition Secrets, how do you find an idea that is worth going after? What type of criteria are you using?Neil: I look up market cap, so I use Google Trends to type in industry keywords and it helps me to see how big an industry is. The bigger the industry, the more likely I am to go after.Martin: And how do you define the competitiveness?Neil: I don’t really look at competitiveness; I just look at how big it is.Martin: Wow, cool.Neil: So, when it comes to competitiveness, I just look at how many bloggers are there. So for example, an online marketing world, there are more people than in the nutrition space, more competitive because I’m competing with marketers. Yet, there’s less traffic in the marketing space.Martin: Okay, cool.Neil: So each visitor is worth more money, right?Martin: Yes, okay, great!SEO TIPS FROM NEIL PATELMartin: Let’s talk a little bit about SEO because I know you’re a big expert in this domain as well. So, how do I get backlinks? So ima gine I’ve started a blog and I’m writing some kind of content and now, the question is: Everybody tells me I should do some type of blogger outreach in order to track some back links. Actually, can you walk me through step by step, how should I do that?Neil: Yes, if you’re trying to track backlinks, the one thing I would do is use the tool like Ahrefs.com, put in URLs and everyone who links to that competitors or put into my competitor URLs, I see everyone who links them and then I’ll just start shooting up emails. I’ll be like:“Hey Martin, I notice you’re linked to XYZ website and it’s an awesome resource but have you seen this resource? It includes 20 more ways to blow your traffic or whatever it may be And doing that kind of stuff really helps generate more backlinks because you’re providing more value and not just asking for a link. You’re trying to tell them: “Hey, you know, my version of it is better off.”Martin: And what type of conversion rates can I expect? Say, imagine, I’m emailing 100 people who are linking to some kind of competitor website. What type of conversion rate can I expect in having a backlink?Neil: If you’re getting around 5%, you’re doing good.Martin: And how do you scale this kind of thing because I imagine this to be very time consuming?Neil: Yes, there’s no real good way to scale it.Martin: Good, awesome. If you’re looking at onsite SEO, what type of techniques can you identify for improving the user signals on your blog posts?Neil: Make sure you’re cross linking; you have good descriptive title text, and that your click-through rate is good. With the onpage SEO it just comes to using the best practices and making sure the click-through rates are good.Martin: By click-through rate, you mean from the Google search result to my page?Neil: Well, if you go to Google search console, you can see your click-through rate from everyone searching for a keyword.Martin: Yes.Neil: But in essence, what you want to end up doing is, like you mentioned, if people searching on Google and how many of them went through? Google search console shows you how many impressions you got per keyword and your click-through rate and you can compare to your others ones to see if it’s low or high.Martin: And what type of tips can you provide our readers for improving these click-through rates? So that, for example, I’m looking for, I don’t know, business plan or something like this and they are some one million search results. And I’m just looking at the first ten, what can I do in order to get from position 10 to position 6 for example just based on improving the text, meta text, or something like that?Neil: Yes, first off, when you change your click-through, or your title, and you improve your click-through, it does not improve your ranking right away. It can take months before you see the results from it. But there’s a few things:One, don’t just put keywords in there. Ideally, you want to ha ve keywords people are searching for but you don’t want to stuck with more and more keywords. You want your title very readable so that way, people are like: “Oh, cool, let me read this and then click-through on it, it seems really appealing”.The next thing is about curiosity. The more curious your title is, the more clicks you’ll get.The third thing is informational like how-to guides, lists. Think like magazine headlines, they do very well. Those are the type of titles that get a lot of clicks.Martin: Okay, cool. And how do I define if you look at the content, what specific articles do you want to write about? For example, if you’re looking at NeilPatel.com, so how do you find your content roadmap?Neil: You use a tool called Buzzsumo. You put your keywords in there related to your space and it will give you ideas or topics that done well in the past and you want to write similar articles.Martin: But still, you want to optimize those articles somehow. And what are you doi ng in this regard?Neil: Optimizing for click-through, or are you talking about optimizing the articles?Martin: The article itself.Neil: Well, for the article itself, it’s pretty simple.One, I write in a conversational tone, I use the words “you and I” often as if it’s a conversation which people want to read it, comment, etc.Two, I make the paragraph short like five-six line paragraphs max that way it makes it more readable.I use some subheadings. Subheadings describe what the section is about and makes it more skimmable and then the subheadings, you can also add keywords.I put a question at the end of each blog post; it helps in encouraging more comments.Those are the main things that I do when I’m writing articles.Martin: Okay, cool. So when I’m looking at lots of websites, some of them have a high bounce rate, some of them have a low one. What is your perspective on having a high bounce rate and what type of things can I do and should I even do then to lower the bounc e rate?Neil: Bounce rate is hard to control. You ideally want to control it but in most cases I wouldn’t worry about bounce rate, I would just focus on providing the best user experience. And if you provide the best user experience overtime you will notice that your bounce rate decreases.Martin: Okay, cool.ADVICE TO ENTREPRENEURS FROM NEIL PATELMartin: What type of advice would you give your best friend or so who comes up with an idea of doing something chocolate-related, for example? Let’s assume he’s a big chocolate fan and he wants to start some kind of online business around that. What type of step by step guide would you tell him so he can go on and start his chocolate business?Neil: So one, is to focus on the product make sure you have better chocolate than everyone else.Two, I’ll go into like Instagram and Facebook, find all the cooking, mom, family-oriented pages, and I’ll pay them to post about the chocolate or give them free chocolate in exchange for posting.Tha ts it. I would not do anymore, that would create enough buzz.Martin: Okay, and how would you balance? For example, what I’m hearing from Backlinko or so, they say write less blog posts but really make them super deep, like using the skyscraper technique and looking for lots of backlinks to one of those posts and focus on that. So don’t write millions of blog posts but focus on a little number of blog posts and make them right. What is your perspective on that?Neil: It is a good approach. The problem is that the most people can’t do what he’s doing, they cannot do the quality, they don’t know how to do that. And for that reason I would say Go for quantity.Martin: And what do you think keeps people from starting their own blog?Neil: The time, the effort, it’s a lot of work.Martin: Can you give some kind of insights on Nutrition Secrets? How much time did you spend in the beginning on starting this kind of blog, writing content, acquiring backlinks and so on?Neil: Yes, the guy who runs it (because I’m not a nutritionist) he was spending pretty much like 5-6 hours a day doing this stuff, it’s a lot of work. Writing content, building links, that is all that he was doing for many months.Martin: Okay, and when Im looking at some kind of smaller blogs who were really well monetized, something like SmartPassiveIncome or so, what type of advice can you give to people who are running a blog with like you said fifty thousand to one hundred thousand visitors or so who want to increase their revenue per mille significantly? So, like, from 2-3$ RPM to maybe 20-30$?Neil: Create a sales funnel.Martin: Okay, how do they do that?Neil: There’s no specific way but to map out the user buying flows, figure out what the journey someone would take before they buy and try to walk them through that journey. And make sure you have different options for when they don’t do this, where else do I send them, right?Martin: How does this apply to NeilPatel.com? The sales fun nel?Neil: Well, the sales funnel, when someone opts in with their email, we send them through a lot of different journeys to get them to buy products and services from us. And if they don’t buy, that’s okay, we educate them more, we build more relationships before we pitch them again.Martin: And what types of email CRM solution are you using and why?Neil: We use Infusionsoft and Maropost. Infusionsoft is good for the sales funnel and mapping it out and Maropost has higher deliverability.Martin: Okay, have you heard of ConvertKit? And what are your thoughts on that?Neil: I’ve heard of it, I haven’t used it.Martin: Okay, cool. So, any more tips that you can provide who’s really thinking about starting his next blog and online business?Neil: Yes, if you’re trying to start your next blog or online business, you have to be consistent. You’re not going to get results right away but if you hit it hard for 6-7 months straight, you’ll do pretty well.Martin: Okay, cool. Thank you so much for your time, Neil.Neil: Alright, take care.THANKS FOR LISTENING! Welcome to the 17th episode of our podcast!You can download the podcast to your computer or listen to it here on the blog. Click here to subscribe in iTunes. INTRODUCTIONMartin: Hi! Today we have a very big domain expert in the house. Neil Patel is an expert on everything â€" on building online businesses and SEO. Hi, Neil! Thank you so much for joining this podcast.Neil: Thanks for having me.Martin: Great. For the readers who don’t know you yet, can you briefly describe your entrepreneur journey?Neil: Yes. I’m a serial entrepreneur. I started off creating businesses for marketers and business owners, right? It’s all revolving around marketing. And in essence, what my goal was is to just help companies grow whether that’s traffic, online sales, that’s what my core focus is.Martin: Great. And at what point in time did you think about starting your own business?Neil: I started my own business when I was 16.Martin: Wow.Neil: And when I was 16, it was a job board, it didn’t work out well but I then created a marketing agency that helped people generate more traffic. And the reason I started out young is: I wanted to do something a nd I was too young, a good paying job, right? In the U.S, most jobs, you don’t get them until you’re done with college.Martin: That’s true. Okay, and can go give us some kind of insights, what type of companies did you start? I mean, I know that, but maybe for introducing that to the readers.Neil: I’ve done start-ups, to bigger companies now like Airbnb when they were a start-up, all the way to corporations like the Walmart, the General Motors, ViaCom, Google, Facebook, eBay, Amazon â€" I worked with them all.Martin: Cool, great. I mean, let’s dig deeper into how to build an online business because I know you have worked on Kissmetrics, you have started NeilPatel.com, Quicksprout and now also doing some Nutrition Secrets. What type of tips can you give us in terms of balancing traffic growth and monetization? So, at what point in time should I focus on what?Neil: It depends on your niche. But if you’re in the B2B niche, anytime you’re, let’s say, under a hundred thou sand like if you’re at that ten-twenty thousand visitors a month, you’re starting to have enough people where you can look at monetization. If you’re in the consumer niche, if you have under fifty or a hundred thousand visitors, it’s not that many, you can still monetize but typically you want to start shooting for about fifty thousand.Martin: Okay, cool. And typically when I look at those, kind of, online businesses, they are mainly having three paths:so one thing is traffic generation,then there is this kind of email collection, lead magnets andthe last thing is trying to monetize and sell those people something.What type of best practices have you learned in terms of really collecting much more emails from the people visiting your website?Neil: Yes, one of the best practice I’ve learned when it comes to collecting emails is to give them more information than the related page they’re on. So if they’re reading a blog post on getting more search traffic from Google, yo u offer this as PDF this report, it’s called the content upgrade. If you put it in email; they’ll get ten more ways to generate more traffic from Google. It’s very relevant and much more likely to collect a lot of emails.Martin: And how do you select those kind of upgrade content? So, imagine you’re writing something on, I don’t know, the best back linking tools or so. How do you come up with relevant content upgrade?Neil: So whatever your blog post is on, just do more of it. So if it is like a big list, it’s like a hundred and one ways, your upgrade can be a checklist. If your blog post is how to do something, your content upgrade could be “X more ways to do that same thing”, right? Or it could be like “X case studies of companies who implement it successfully”. So, it just has to be very relevant. Assuming they read the content upgrade, it should help them do the job better.Martin: Cool. Neil, so when you start out some new online business, for example, like yo u did with the Nutrition Secrets, how do you find an idea that is worth going after? What type of criteria are you using?Neil: I look up market cap, so I use Google Trends to type in industry keywords and it helps me to see how big an industry is. The bigger the industry, the more likely I am to go after.Martin: And how do you define the competitiveness?Neil: I don’t really look at competitiveness; I just look at how big it is.Martin: Wow, cool.Neil: So, when it comes to competitiveness, I just look at how many bloggers are there. So for example, an online marketing world, there are more people than in the nutrition space, more competitive because I’m competing with marketers. Yet, there’s less traffic in the marketing space.Martin: Okay, cool.Neil: So each visitor is worth more money, right?Martin: Yes, okay, great!SEO TIPS FROM NEIL PATELMartin: Let’s talk a little bit about SEO because I know you’re a big expert in this domain as well. So, how do I get backlinks? So ima gine I’ve started a blog and I’m writing some kind of content and now, the question is: Everybody tells me I should do some type of blogger outreach in order to track some back links. Actually, can you walk me through step by step, how should I do that?Neil: Yes, if you’re trying to track backlinks, the one thing I would do is use the tool like Ahrefs.com, put in URLs and everyone who links to that competitors or put into my competitor URLs, I see everyone who links them and then I’ll just start shooting up emails. I’ll be like:“Hey Martin, I notice you’re linked to XYZ website and it’s an awesome resource but have you seen this resource? It includes 20 more ways to blow your traffic or whatever it may be And doing that kind of stuff really helps generate more backlinks because you’re providing more value and not just asking for a link. You’re trying to tell them: “Hey, you know, my version of it is better off.”Martin: And what type of conversion rates can I expect? Say, imagine, I’m emailing 100 people who are linking to some kind of competitor website. What type of conversion rate can I expect in having a backlink?Neil: If you’re getting around 5%, you’re doing good.Martin: And how do you scale this kind of thing because I imagine this to be very time consuming?Neil: Yes, there’s no real good way to scale it.Martin: Good, awesome. If you’re looking at onsite SEO, what type of techniques can you identify for improving the user signals on your blog posts?Neil: Make sure you’re cross linking; you have good descriptive title text, and that your click-through rate is good. With the onpage SEO it just comes to using the best practices and making sure the click-through rates are good.Martin: By click-through rate, you mean from the Google search result to my page?Neil: Well, if you go to Google search console, you can see your click-through rate from everyone searching for a keyword.Martin: Yes.Neil: But in essence, what you want to end up doing is, like you mentioned, if people searching on Google and how many of them went through? Google search console shows you how many impressions you got per keyword and your click-through rate and you can compare to your others ones to see if it’s low or high.Martin: And what type of tips can you provide our readers for improving these click-through rates? So that, for example, I’m looking for, I don’t know, business plan or something like this and they are some one million search results. And I’m just looking at the first ten, what can I do in order to get from position 10 to position 6 for example just based on improving the text, meta text, or something like that?Neil: Yes, first off, when you change your click-through, or your title, and you improve your click-through, it does not improve your ranking right away. It can take months before you see the results from it. But there’s a few things:One, don’t just put keywords in there. Ideally, you want to ha ve keywords people are searching for but you don’t want to stuck with more and more keywords. You want your title very readable so that way, people are like: “Oh, cool, let me read this and then click-through on it, it seems really appealing”.The next thing is about curiosity. The more curious your title is, the more clicks you’ll get.The third thing is informational like how-to guides, lists. Think like magazine headlines, they do very well. Those are the type of titles that get a lot of clicks.Martin: Okay, cool. And how do I define if you look at the content, what specific articles do you want to write about? For example, if you’re looking at NeilPatel.com, so how do you find your content roadmap?Neil: You use a tool called Buzzsumo. You put your keywords in there related to your space and it will give you ideas or topics that done well in the past and you want to write similar articles.Martin: But still, you want to optimize those articles somehow. And what are you doi ng in this regard?Neil: Optimizing for click-through, or are you talking about optimizing the articles?Martin: The article itself.Neil: Well, for the article itself, it’s pretty simple.One, I write in a conversational tone, I use the words “you and I” often as if it’s a conversation which people want to read it, comment, etc.Two, I make the paragraph short like five-six line paragraphs max that way it makes it more readable.I use some subheadings. Subheadings describe what the section is about and makes it more skimmable and then the subheadings, you can also add keywords.I put a question at the end of each blog post; it helps in encouraging more comments.Those are the main things that I do when I’m writing articles.Martin: Okay, cool. So when I’m looking at lots of websites, some of them have a high bounce rate, some of them have a low one. What is your perspective on having a high bounce rate and what type of things can I do and should I even do then to lower the bounc e rate?Neil: Bounce rate is hard to control. You ideally want to control it but in most cases I wouldn’t worry about bounce rate, I would just focus on providing the best user experience. And if you provide the best user experience overtime you will notice that your bounce rate decreases.Martin: Okay, cool.ADVICE TO ENTREPRENEURS FROM NEIL PATELMartin: What type of advice would you give your best friend or so who comes up with an idea of doing something chocolate-related, for example? Let’s assume he’s a big chocolate fan and he wants to start some kind of online business around that. What type of step by step guide would you tell him so he can go on and start his chocolate business?Neil: So one, is to focus on the product make sure you have better chocolate than everyone else.Two, I’ll go into like Instagram and Facebook, find all the cooking, mom, family-oriented pages, and I’ll pay them to post about the chocolate or give them free chocolate in exchange for posting.Tha ts it. I would not do anymore, that would create enough buzz.Martin: Okay, and how would you balance? For example, what I’m hearing from Backlinko or so, they say write less blog posts but really make them super deep, like using the skyscraper technique and looking for lots of backlinks to one of those posts and focus on that. So don’t write millions of blog posts but focus on a little number of blog posts and make them right. What is your perspective on that?Neil: It is a good approach. The problem is that the most people can’t do what he’s doing, they cannot do the quality, they don’t know how to do that. And for that reason I would say Go for quantity.Martin: And what do you think keeps people from starting their own blog?Neil: The time, the effort, it’s a lot of work.Martin: Can you give some kind of insights on Nutrition Secrets? How much time did you spend in the beginning on starting this kind of blog, writing content, acquiring backlinks and so on?Neil: Yes, the guy who runs it (because I’m not a nutritionist) he was spending pretty much like 5-6 hours a day doing this stuff, it’s a lot of work. Writing content, building links, that is all that he was doing for many months.Martin: Okay, and when Im looking at some kind of smaller blogs who were really well monetized, something like SmartPassiveIncome or so, what type of advice can you give to people who are running a blog with like you said fifty thousand to one hundred thousand visitors or so who want to increase their revenue per mille significantly? So, like, from 2-3$ RPM to maybe 20-30$?Neil: Create a sales funnel.Martin: Okay, how do they do that?Neil: There’s no specific way but to map out the user buying flows, figure out what the journey someone would take before they buy and try to walk them through that journey. And make sure you have different options for when they don’t do this, where else do I send them, right?Martin: How does this apply to NeilPatel.com? The sales fun nel?Neil: Well, the sales funnel, when someone opts in with their email, we send them through a lot of different journeys to get them to buy products and services from us. And if they don’t buy, that’s okay, we educate them more, we build more relationships before we pitch them again.Martin: And what types of email CRM solution are you using and why?Neil: We use Infusionsoft and Maropost. Infusionsoft is good for the sales funnel and mapping it out and Maropost has higher deliverability.Martin: Okay, have you heard of ConvertKit? And what are your thoughts on that?Neil: I’ve heard of it, I haven’t used it.Martin: Okay, cool. So, any more tips that you can provide who’s really thinking about starting his next blog and online business?Neil: Yes, if you’re trying to start your next blog or online business, you have to be consistent. You’re not going to get results right away but if you hit it hard for 6-7 months straight, you’ll do pretty well.Martin: Okay, cool. Thank you so much for your time, Neil.Neil: Alright, take care.THANKS FOR LISTENING!Thanks so much for joining our 15th podcast episode!Have some feedback you’d like to share?  Leave  a note in the comment section below! If you enjoyed this episode, please  share  it using the social media buttons you see at the bottom of the post.Also,  please leave an honest review for The Cleverism Podcast on iTunes or on SoundCloud. Ratings and reviews  are  extremely  helpful  and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.Special thanks  to Neil  for joining me this week. Until  next time!

The Era of Enlightenment - 1074 Words

The Enlightenment was an era of major social and political change in 18th century Europe. The Enlightenment was centered in France, which at the time was a dominant force in Europe ruled by an oppressive government. During this era, many intellectuals began to question some of the norms and customs of European society, such as monarchy and religious discrimination. These intellectuals helped spread new ideas about human rights and democracy, which helped inspire the revolutions that followed. As stated by Immanuel Kant in his essay, What is Enlightenment?, enlightenment is the realization of people to think for themselves. He believed that most people were too afraid and too lazy to use their own judgments, and instead relied on the teachings of their superiors. During the time period surrounding the enlightenment, the overwhelming influence that monarchs and the church upon the citizens of Europe shaped their lives. At the time, people perceived free thinking to be dangerous. Kant believed the lack of freedom given to citizens of European society to be an obstacle to enlightenment. In his essay, Kant states that, â€Å"After the guardians have first made their domestic cattle dumb and have made sure that these placid creatures will not dare take a single step without the harness of the cart to which they are tethered, the guardians then show them the danger which threatens if they try to go alone†. Essentially, he is comparing the relationship between the elite andShow MoreRelatedThe Contribution Of The Enlightenment Era1725 Words   |  7 PagesThe Enlightenment era was a significant time period in which many advancements were made in the understanding of science and philosophy. Through science and philosophy the idea of human rights was first introduced. Philosophers such as Thomas Hobbes and John Locke wrote articles regarding the role of the individual and the role the individual plays in society. They elaborated on how governments are sup posed to respect and honor the inalienable human rights attained during birth. The ideas that wereRead MoreThe Theories And Beliefs Of The Enlightenment Era1168 Words   |  5 Pagesdifferent theories and beliefs of philosophers contributed to our current understanding of the world. During the different eras philosophical beliefs influenced events and documents of the time. The Enlightenment Era, often called the Age of Reason, brought about many astonishing works deliberating the nature of human beings. As times progressed to the age of Enlightenment the different ideas surfaced changing the way humans thought of themselves. Philosophers of the time believed in the essentialRead MoreThe Romantic Era Of The Age Of Enlightenment890 Words   |  4 PagesThe Romantic Era was a literary movement that occurred in the late 18th century and the early 19th century. During this movement, artists and authors alike rebelled against the established order and classism of the time, and the va lues once believed in during the Age of Enlightenment (The Romantic Era ). While the people of the Age of Enlightenment valued reason, and focused on the new and original (The Enlightenment), the people of the Romantic Era focused on the emotions of the individual, natureRead MoreThe Candide : An Era Of Enlightenment Philosopher Essay1355 Words   |  6 PagesAlexander Luna English 5 M/W I. Sperry October 1, 2014 Word Count: Franà §ois-Marie Arouet, also known as Voltaire after his writings exiled him from france, was an Era of Enlightenment philosopher that focused on social oppression, Government corruption, and fanaticism; i.e, optimistic philosophy and religion. Voltaire s writing style was indignantly satirical to the late middle ages system, but despite exile from France because of his writing, he became popular among the masses for his philosophyRead MoreThe Enlightenment Era Of 1620 And 1789910 Words   |  4 Pages Enlightenment Era of 1620 and 1789 The European politics, communication, science and philosophy were radically reoriented between 1685 and 1815, during a time that was referred to as the Age of Reason, or in other words, the Enlightenment Era. The European thinkers from Britain, France and throughout Europe started questioning the traditional authority and developed the idea that humanity could be made better through rational change. As a result of the Enlightenment, there was production of numerousRead MoreThe Great Minds Of The Enlightenment Era1042 Words   |  5 Pages Atifete Jahjaga, the fourth President of Kosovo states, â€Å"When there is information, there is enlightenment. When there is debate, there are solutions. When there is no sharing of power, no rule of law, no accountability, there is abuse, corruption, subjugation and indignation.† At the beginning of the Enlightenment the free market of ideas was open, opinions were appreciated, but most of all, the basic human rights of all people were safe. That all changed at the beginning of the French RevolutionRead MoreThe Greatest Effects Of The Enlightenment Era2374 Words   |  10 PagesThe Enlightenment era spanned the late 16th and 17th hundreds and it was a movement in which thinkers such as Thomas Hobbes, John Locke, Thomas Pain, and Adam Smith sought to make advances in a similar manner to the occurrences in this period with scientific achievements/improvements. Two of the greatest effects of the Enlightenment era were the American and French Revolutions, which gained their foundation from the revolutionary ideas brought forward by the Enlightenment thinkers. The leaders ofRead MoreJohn Locke And The Enlightenment Era2187 Words   |  9 PagesThe Enlightenment Era was an era of brilliance skepticism and innovation for the world we humans live on. Ranging from Thomas Hobbes to Rousseau, the Enlightenment Era has revealed many brilliant minds, including the best philosopher of the said time, John Locke. A philosopher and a physician, John Locke was introducing ideas that to others, seemed ridiculous; however, these ideas and beliefs are the ideas that have led our society to the current state we live in. The influence and principles ofRead MoreEducation And The Intellectual Era Of Enlightenment1398 Words   |  6 PagesThe educational system that we have today was built in the intellectual era of enlightenment. Our educational system hasn’t changed since then and no one has complained about it before or made a new educational system to propose. Our educational system today is mainly about math and English which limits the creativity for a student to want to do something else with his life then count numbers or read books. When children are placed in kindergarten they tend to have more creativity then older onesRead MoreThe Classical Era And The Age Of Enlightenment1123 Words   |  5 Pagesthat knowledge is power. They called this the age of enlightenment because instead of relying on superstitions and beliefs they relied on scientific knowledge to show the way. Before this era was the medieval era and with Beethoven’s appearance in the world it soon became the romantic era. Although before the romantic era was the classical era. In the classical era the music was known as clearer with cleaner and more distinct parts. His whole era was very much revolved around all kinds of arts, but

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Ethic Groups and Discrimination †Scottish-Americans Free Essays

Running head: ETHNIC GROUPS AND DISCRIMINATION – SCOTTISH Ethnic Groups and Discrimination – Scottish Americans Axia College Ethnic Groups and Discrimination – Scottish Americans People from Scotland first came to the new world in the 1600s. There is some evidence of Scots coming to what is now considered America with the Vikings as slaves. This would be one of the first occurrences of mistreatment they endured (Gormley, 2000). We will write a custom essay sample on Ethic Groups and Discrimination – Scottish-Americans or any similar topic only for you Order Now Like other ethnic groups who migrated to the United States looking for a better life they were burdened with stereotypes and misconceptions about what kind of people they were. Over the course of their history people of Scottish decent have been a major force in the building of our country. They were instrumental in the creation and establishment of our current way of accounting, not just our country. History In America the Scots were stereotyped by the English, Dutch and Germans who also immigrated to this country. These groups stereotyped the Scots as uncivilized, not orderly and not interested in working hard to improve themselves. They were viewed as excellent fighters and were used in the western frontier as a first line of defense against Indian attacks. It did not take long for the Scots to squash the undeserved images of them by the colonists. Two Scotsmen names are on the Declaration of Independence and have been some of the most influential political figures in the history of America (Akins, 2010). The features and characteristics of the Scots would continue in the following centuries to come. After the revolutionary war period Scots would continue coming to America. Many of these immigrants possessed a higher than average education level when compared to other immigrants of the same period. Scotsmen were merchants, professionals, educators, doctors, and clergy (Landsman, 2006). With the exception of the latter, it can be presumed that this group, the Scots, was probably the faction doing the discrimination and stereo-typing now. It stands to reason because of their social status and place in society they may have looked down on other ethnic groups. Something that has happened throughout history in America and in other supposed civilized societies. At the same time, the Scots who mixed in with the Irish immigrants and were known as Scot-Irish did not always fair as well as those with an education. These persons scattered out across the mountain country of Appalachian Mountains and the western states. They were considered lazy and dirty, similar to those who came over originally. They toiled at menial jobs and lived in squalor in the mining communities. Like other ethnic groups, they were grouped together and were excluded from bettering themselves. This appears to be because of one’s education level and not as much emphasis on ones ethnic background. Especially since the Scots who had an education and/or profession had little trouble assimilating to American life. While the one’s without the above credentials had to work harder to be accepted by the ruling groups. One has to wonder since there were people of the group who â€Å"made it†; it was beneficial to those who needed the help. â€Å"One thing that particularly distinguished Scots and Scots-Irish immigration from that of most ethnic groups was their relatively easy adjustment into American society as white, English-speaking Protestants from the United Kingdom† (Landsman, 2006, p. 199) This gave them a step-up when it came to assimilation into the new country. This was an advantage that many other ethnic groups did not enjoy or experience. It is probably this and their solid work ethic that allowed them to go has far as they have. Presently, the members of this group are the ones complaining of reverse discrimination and other inequalities. It is interesting how the Scots have came around full-circle in America from the times of the Vikings, when they were enslaved to being pioneers of the country and ending with a type of institutional discrimination placed upon them and other light-skinned individuals for the advancement of the ones they held back. Conclusion I would like to think that I posses the best traits of the Scots; strong work ethic, strong sense of family responsibility and a high regard for education. When that is mixed with a sturdy patriotic belief in ones country it can only be a formula for success. Even the symbol of America, Uncle Sam was based on a Scottish-born businessman from NY (Scot-Amer, n. d. ). References Akins, S. (2010). Scots emigration/immigration to the US. Retrieved January 29, 2010, from http://www. siliconglen. com/Scotland/11_24. html Gormley, M. V. (2000). Migration patterns of our scottish ancestors. American Genealogy Magazine, 4(1). Retrieved from http://www. genealogymagazine. com/scots. html Landsman, N. (2006). Immigration and immigrants: scots and scots-irish. In P. Finkelman (Ed. ), Encyclopedia of the new american nation. Retrieved January 29, 2010, from Gale Virtual Reference Library  via  Gale:   http://find. galegroup. com. ezproxy. apollolibrary. com/gps/start. do? prodId=IPSuserGroupName=uphoenix Scottish Americans. (n. d. ). Retrieved January 28, 2010, from Wiki Project – Ethnic Groups: http://en. wikipedia. org/wiki/Scottish_American How to cite Ethic Groups and Discrimination – Scottish-Americans, Essay examples

Financial Crisis The Accounting Sphere

Question: Describe about the Financial Crisis for The Accounting Sphere. Answer: Introduction The representation of financial audit has jurisdiction outside the accounting sphere involving the followings apart from the knowledge in accounting: informatics, mathematics, knowledge of financial analysis, knowledge of economics, judicial information, and ethics. The financial audits pluridisciplinarity can be explained in the following way: there must be verification of the financial audit in relation to the financial statements compliance with reality as well as the observation of the rules, principles, and the criteria established for presentation and registration related to the accounting information. In the time of financial crisis, a number of issues cropped up questioning the jurisdiction of the auditors role that were subjected to high level inquiry (Christodoulou, 2011). It is the time that is featured with the financial and economic reform process, the objective of which is implementing and promoting methodologies that are harmonized with good practice. The purpose of this paper is making the audit firms aware of the liabilities that are in place in the time of the financial crisis. The accounting standards are also addressed and changes required are recommended. The report is prepared for Sally Smith to narrate the auditors liabilities with special mention of Lehman Brothers case. Background In the times of financial instability, the logical step can be followed that has been necessary in understanding the crisis concept. The difficulties in the form of social, political, economic etc are manifested featuring testing, disorder, and tension in the society. The economic crisis takes place because of the economic activities difficult conditions, decline or stagnation in the economic activity, or a slowdown portending change. The financial crisis is a sign of economic crisis reflecting financial system that has been involved in mistrust (Clinch et al., 2012). This has been a drop in the stock exchanges transactions, characterized by the market mechanisms disorder. There is need for the financial systems for higher transparency with respect to a number of aspects. Firstly, there have been certain players in the financial market, in the likes of hedge funds having an important role in the mediation. However, this does not have the bindings of strict rules related to the reporting (Blume and Voigt, 2010). Their activities regulation can be established as to the way report would be reducing the volatility in the time of worsening of the market condition. The financial instruments being developed makes it a difficulty in determining price for them. However, the questions are raised at the same time related to the investors bearing the risk. The possibility related to the correct assessment of the risk and identification of the origin bearing the risk can be a helping hand in improving the supervision and the regulation of the financial system. The additional problem lies with the review model with respect to the performance of the investment portfolio and the identification of the ways in preventing risks. ISA 200 talks about the general principles and the objectives that govern the financial statements audit. The objective of the financial statements audit is enabling the auditor in expressing opinion on the extent of the preparation of the financial statement. This is according to the applicable framework of the financial reporting. The conduction of the process of audit should be according to the procedures pertaining to the professional and legal standards (Riksrevisionen, 2010). The report of the auditor is being signed and transported to the shareholders and the owners of the company. The professional can have the responsibility to issue an opinion on the entitys financial statement. In this respect, the auditor is responsible, although it is subject to substantial liability. In the time of performance of audit mission, there is assuming of considerable responsibility by the financial auditors as rendering the professional services nature and the audit engagement (Riksrevisionen, 2010). The initial assumption related to the liability of the auditor has been the audit engagements wordings. During the financial crisis 2010 and 2011, the audit became a high profile political issue. In the US, Brussels, and UK, the worldwide financial crisis has led to the making of series of inquiries that are of high level and related to the audits effectiveness (Larsson, 2011). In other countries, such as Singapore, regulators engage actively with stakeholders in accessing the way of enhancement of the audit. The Green Paper on audit that belongs to the European Commission was subject to debate in Brussels in 2011. This ultimately led to the legislation in relation to the auditing profession of Europe (Larsson, 2011). The Financial Services Commissioner of EC, Michel Barnier, at a high level summit gave a warning in Brussels that status quo cannot be maintained. The House of Lords Economic Affairs Committee in UK conducted an inquiry, which is highly critical in nature and into audit competition (Jackson, 2009). The Office of Fair Trading requires the complexity of the issues to be under examination by a body that is better resourced compared to the Parliamentary committee. The Public Company Accounting Oversight Board in United States examined the needs in relation to the changes of the auditor reporting model that was pursued with the consultation of various stakeholders (Jackson, 2009). The senate of United States has taken hearing where the standard setters and the regulators have been asked to provide evidence related to the accountancy professions role to prevent another financial crisis. The dominance of the Big Four in the audit market in Lords enquirys directly focus and one of the EC Green Papers key issues. This oligarchy pose a systematic risk and fear related to the turning into three drove of the four and its consequences that both enquiries sought answering. It is hard to find the solution. The FRC (Financial Reporting Council) in the register of the UK City have set out for the audit firms, companies, and investors, a Market Participants Group. FRS in June 2010, in the Progress Report made admission that till date the evidences are limited that there is major impact with recommendations on the market concentration and the arising of the risk from that concentration (Vandervelde et al., 2009). In fact, there was admission from the FRC that there was increase in the concentration. There is agreement of ACCA regarding the fact that greater market competition could be beneficial. In the banking sector, the institutions exist that are so big that they hardly can fail. This is seizing to be a healthy sign. There is no reason to believe that it is appropriate with regards to this kind of regulatory action. Neither it is appropriate that in the market; there would be artificial intelligence, such as to put caps on audits in terms of numbers that is allowable to any firm to be carrying out (Dijkman, 2010). The companies are possessed with the rights of appointing any firm of their choice and this kind of regulatory intervention that tries in bucking the market is not supportable. There is lack of involvement and apathy among the shareholders in the companies owned by them, which points towards the long term answer that must persuade them with the outlook that the serving of their best interests is through the audit marketplace which is healthy and competitive, and not an oligarchy (Gorton and Souleles, 2005). Albeit, the global companies that are the largest, requires inevitably the large global firms services, the shareholders and the directors of other listed companies must be considering whether or not servicing of the other audit firms can be as effective. Discussion In case of liabilities, auditors have a duty of care towards their audited entities. This has the involvement related to the lawful responsibility in carrying out the work with competence and skills, which the end users and society is liable to be expecting (Elder et al., 2009). Where, there is existence of duty, and work is seized to be carried out with respect to the required standard, such as end users are equipped with right of taking legal action against the auditors in seeking compensation with regards to the loss caused by their negligence. This exposure with regards to the liability is generally considered as something good. This is because the concentration of it is directed at the advisers mind driving customer care and quality. If there is no motivation of the advisers with respect to the retribution prospect for work of poor quality, and there is a threat that there would be failing by them in exercising the right level of care and skills. This is the reason that it is not advocated to free auditors from liability related to the sub standard work and mistakes (Elder et al., 2009). However, the example of Andersen is a thought over that collapsed in the scenario of post Enron scandal because of the ruining of its name. This indicates the equality in financial risk and reputational risk that acts as an incentive in giving the advice in best possible manner. There are reasons to believe that in certain cases, the rules pertaining to the liability of the auditors are seemingly unreasonable leading to consequences that are undesirable. The reference here is based on the several and joint liability existing in UK and several jurisdictions based on common law across the world. In this system, the party owing the duty of care and claiming to have the sufferance of loss is allowed in suing any or all parties that are responsible for creating that loss. The point that is important here is that when there is consideration that one of the parties is in a better position making it probable that it will be in a position in paying the claimed damages, while the plaintiff can have the choice of suing that party only with a let off of the others (Blommestein, 2009). There is need for the auditors of having indemnity insurance of professional nature that is considered to be the best targets, which is known as deep-pocket syndrome. The state of affairs like this can lead to a couple of results. Firstly, if there are constraints for the auditors in terms of the threats emanating from getting sued, they will be unwilling of getting involved in works that features innovation producing benefits to the stakeholders. In fact, the profession of auditing is being regularly accused that it very conservative. The couching reports are in legalistic and defensive terms as there is concern of avoiding litigation. In this point of time, when regulatory bodies and the stakeholders are looking increasingly for auditors in providing assurances on newly formed areas, such as the effectiveness of risk management in companies, the auditors are needed to be willingly expanding the work scope that cannot happen without the litigation threat be removed, which can destroy them (Huber et al., 2009). Secondly, with the direct relevance to the competition issue, the threat of suing can be a disincentive to the firms of smaller size getti ng involved with larger companies audit. Even, the firms having resources, experience and skills to be taking on the audit of larger companies, it may be compelled to be refraining from such a commitment if the associated risks with regards to the audit failure is enough of wiping out the company. The role of the audit firm (one of the big 4s), Ernst Young in the collapse of Lehman Brothers cannot be undermined. It is being argued that Ernst Young had the prior knowledge regarding the Lehman Brothers transaction of Repo 105. The Ernst Young had an agreement of paying $10 million to the New York state for settling the lawsuit, where they have overlooked the Lehman Brothers accounting gimmick. Lehman Brothers was accused of hiding billions in bad deals. Lehman Brothers, in 2001, considered a scheme called Repo 105 where they attempted in selling bad debts temporarily. This was under the condition that Lehman Brothers would be purchasing them beck within 10 days. The premium of 5 percent was paid for this service and not the usual 2 percent. In the balance sheet, the worst deals was excluded that made it look like the bank being financially healthy than what it was in reality (Singh. and Aitken, 2009). The Repo 105 was purchased by the corporations such as, UBS of Switzerland, Mitsubishi UFJ Financial Group, Mizuho Bank, KBC Bank of Belgium, and Barclays. However, there had been no law firm in US that recognized this novel technique as true sales. Ernst Young entered the picture at this time as they were contacted by Lehman Brothers for auditing their bank books. The Ernst Young, between 2001 and 2008was paid by Lehman Brothers to the tune of $150 million for certifying the financial statement of the bank as being accurate and true. The bank, however, collapsed in September 2008 that triggered the economic crisis globally. The state attorney general of New York, in 2010, sued Ernst Young because of its failure for reporting the scheme. The Ernst Young, in October 2013, agreed in paying $99 million for settling the lawsuit that the investors of Lehman Brothers brought about (Desmond, 2008). The practice of collection of the third party evidence has been a normal practice. However, there is greater emphasis of the evidence whose origin is from outside, being regarded as stronger compared to the evidence that originates internally. The judge in the Pacific Acceptance case was of the view that if the certificates were not to be ascertained physically by the auditors, there should be ascertainment as the third party systems reliability (Johnson, 2000, pp.62-72). In addition, there should be obtainment of corroborative evidences by the auditors. For example, if a company has invested in another company, the dividends that there may be can be checked with the inspection of cash book entry and dividend warranty. The classic case of Kingston Cotton Mills Ltd (1896) had the judgment that it is the auditors duty in probing into the depth only when there arousing of a suspicion. The statutory auditor brought the weakness to the managing directors notice that alerted the management, which is held judicially to be one responsible primarily for the protection of the company assets. This can be put up as defense against any subsequent claim for the information to be passed on to the management (Aspen, 1981). Recommendations There have been some recommendations in this paper with an intention of allowing the audit market for working more efficiently and, in long and medium term, increasing the choice of audit. The inclusive recommendations are: (a) reduction in the directors perceived risk, which have chosen the auditor that is non-Big four; (b) measures of the demand side to be making the boards with more accountability for the shareholders; and (c) the measures of the supply side having intention of encouraging the non-Big Four offering the services of the audit to the entities of the large public interest. The recommendations that could be forwarded in 2008 to the member states that provide encouragement to all of them to be limiting the audit work liability. However, no evidence have been found that there can be any effect detrimental to the audit work quality, be it statutory cap or means other than that. Conclusion The massive scale of financial crisis pervading the globe and in the several countries and the bailouts of banks with the taxpayers money makes it right that the accountants and the auditors role must be questioned. In spite of the inquiries taking place, there has been no argument with regards to the necessity of the audit. The audit firms that are biggest in the business are best placed for innovation in meeting the needs of the market and a willingness of taking on a superior role, especially if the issue of the corresponding liability is addressed. This profession is often attributed with a defensive mindset with a replacement of pre-crisis mindset by an acceptance that there is desirability and necessity for change. The Lehman Brothers case demonstrates that there is considerable liability on the part of auditors towards the third. The auditors can be sued on this ground and force them to return the benefits they received from their clients having obligations to the third parties. References Aspen, C., 1981. The Cotton Industry. Shire Publications Ltd, Aylesbury. Blommestein, H.J., 2009. The Financial Crisis as a symbol of failure of academic finance (a methodological digression). The Journal of Financial Transformation, Fall. Blume, L. and Voigt, S., 2010. Does organizational design of supreme audit institutions matter? A cross-country assessment. European Journal of Political Economy, 27, 2, pp. 215-229. Christodoulou, M., 2011.U.K. Auditors Criticized on Bank Crisis. Wall Street Journal. Clinch, G., Stokes, D. and Zhu, T., 2012. Audit quality and information asymmetry between traders. Accounting Finance,52(3): 743. Desmond, M., 2008.Lehman Ties Dim Constellation.Forbes. Dijkman, M., 2010. A Framework for Assessing Systemic Risk. Policy Research Working Paper 5282, World Bank. Elder, R. J., Zhang, Y., Zhou, J. and Zhou, N., 2009. Internal Control Weaknesses and Client Risk Management. Journal of Accounting, Auditing and Finance, Vol. 24, no. 4, 543-579. Gorton, G. and Souleles, N., 2005. Special Purpose Vehicles and Securitization. FRB Philadelphia Working Paper. Huber, J., Shubik, M. and Sunder, S., 2009. Default penalty as disciplinary and selection mechanism in presence of multiple equilibria. Cowles Foundation Working Paper 1730, October 2009. Jackson, J. K., 2009. The Financial Crisis: Impact on and Response by the European Union. Congressional Research Service. Johnson, R., 2000. Back to-Back Loans: A Fraud in Transition. Australian Accounting Review, pp. 62-72. Larsson, M. N., 2011. Fiscal policy and financial crises what are the actual effects of fiscal policy? Norges Bank Economic Bulletin, Vol. 82. 24-38. Riksrevisionen., 2010. The Causes of the Global Financial Crisis and their Implications for Supreme Audit Institutions. Swedish National Audit Office, Stockholm. Singh, M. and Aitken,J., 2009. Deleveraging After Lehman-Evidence from Reduced Rehypothecation. IMF Working Paper No.09/42, at 7. Vandervelde, S., Tubbs, R., Schepanski, A. and Messier, W., 2009. Experimental Tests of a Descriptive Theory of Combined Auditee Risk Assessment. Auditing: A Journal of Practice Theory, pp. 145 169.

The Importance of Digital Marketing for Multinational Organizations

Why America Lost the Vietnam W essays

Why America Lost the Vietnam W essays Comm 111 Assessment 1 Crafted Writing Nigel Good evening, I am Nigel Billing and welcome to Historys Hallmarks. Vietnam was Americas most unpopular and protracted war, extending two decades and symbolising the rivalry between the superpowers, anti-Communist America and Communist Russia. At its height more than 500,000 American troops were engaged in the conflict, and in excess of 58,000 Americans were killed on the battlefields. The American withdrawal in 1973, saw people question how the most powerful country in the world was defeated. Secretary of State, Dean Rusk claimed; President Kennedy should have put in a hundred thousand troops immediately. General Westmoreland, commander of the US military in the early stages of the conflict, blamed President Johnson for not consenting to Americas attack of North Vietnam, arguing that the South Vietnamese lacked fighting spirit. Keegan, another American General stated that the Americans had equipped the South Vietnamese Army with the wrong equipment, wrong tactics and maybe even the wrong doctrines. North Vietnamese chief, General Van Tein Dung a lleged American soldiers failed to become accustomed to guerrilla warfare stating; They applied a lot of new strategies such as Special War, Local War and Vietnamisation, but the result of it all was the biggest failure in the history of the United States. Todays program features a glimpse into the haunting truisms of the Vietnam War as told by historian and Vietnam veteran Kenneth Ballard. Good evening Kenneth. Kenneth Good evening. Nigel When did you tour of duty in Vietnam occur? Kenneth I was sent to Phu Cat Province in Vietnam in October 1968, stationed with the 7th Battalion, 15 Artillery. Nigel &...

Week #2 Article Example | Topics and Well Written Essays - 250 words

Week #2 - Article Example This shows that independence is really an asset when used well. Another thing I have learnt is that if you believe in a value a cause you have to stand up for it, invest your time and money in it, and be smart about it. Without effort (which is basically time and money) a cause will remain just an idea that is worthless unless it is followed up. Still on page 126, we are told how since Lancie Clippinger did not invest in expensive specialized equipment, he was able to modify his ways to suit his wishes and circumstances. This might appear coincidental, but it is clear from the book that Clippinger is really just a smart and dedicated man who knows what he wants and goes for it. Had he been half-hearted in his approach to the venture, he would not have invested so wisely. On page 120, we are told that Lancie Clippinger is an intelligent man who understood the value of his own thinking and paying attention, and who â€Å"understood clearly that the profit is in the difference between costs and earnings, and who proceeded directly to minimize his costs†. This spells out another very important lesson, that it is vital to understand what we are doing. This is only possible if we have passion for what we do, which will allow us to act in an intelligent manner like

Domestic and International Terrorism and Cyberterrorism Essay

Domestic and International Terrorism and Cyberterrorism - Essay Example The use of the internet has led to various threats due to its exploitation by a terrorist. First, terrorists have for a time exploited the internet. The exploitation by the terrorist has led to the emergence of the new form of terrorism known as cyber-terrorism. As a result, it has become a direct threat to both the national and international security. The threat has been due to the usage of the internet to further terrorist activities. For example, the terrorist has relied on technology in developing propaganda, recruit, and at the same time train followers (Gable, n.d.). The effectiveness of the internet in advancing these activities should be viewed as an increased threat to individual countries and the international communities.Secondly, there has been a rise of websites that glorifies terrorist activities. For example, some of the terrorist groups create sites that are likely to advance their course. In fact, people have a habit of visiting such sites that venerate such acts. Su ch sites may also act as a ground for training new members and also as a way of soliciting for financial support (Gable, n.d.). In fact, the use of the internet may also make more efficient to plan an attack without easy identification of the criminals involved (Gable, n.d.).The other threat is in increased large number of people that can be targeted by cyber-terrorism. The rise of technology has made it possible for the terrorist to have a new population target.

Heavy metal pollutant

Heavy metal pollutant An ongoing debate regarding the exact definition for heavy metal pollutant, there are many different definitions have been proposed. For example, some based on density, some on atomic number or atomic weight, and some on chemical properties or toxicity. The commonly definition of heavy metal is the element with a high (>5.0) relative density and atomic weight. Kyung Ah Moon(2007) said thatheavy metals as metal or metallic materials and described them as metals which are toxic and accumulated in the human body Heavy metals normally occurring in nature are not harmful to our environment, because they are only present in very small amounts. The heavy metals only become pollution when they show up in huge amounts due to industrialization. The word of pollution is an emotive term, meaning different things to differentpeople: a reasonable general definition might be ‘too much of something in the wrong place (Harrison, 1990). To many people, heavy metal pollution is a problem associat ed with areas of intensive industry. However, roadways and automobiles now are considered to be one of the largest sources of heavy metals. The heavy metals causing pollution are mercury, arsenic, copper, barium, cadmium, chromium, lead, and zinc .Toxic heavy metals in air, soil, and water are global problems that are a growing threat to the environment. The sources of heavy metal pollutants are metal mining, metal smelting, metallurgical industries, and other metal-using industries, waste disposal, corrosions of metals in use, agriculture and forestry, forestry, fossil fuel combustion, and sports and leisure activities. Heavy metal contamination affects large areas worldwide. Hot spots of heavy metal pollution are located close to industrial sites, around large cities and in the vicinity of mining and smelting plants. Agriculture in these areas faces major problems due to heavy metal transfer into crops and subsequently into the food chain.About half of the zinc and copper contribu tion to the environment from urbanization is from automobiles. For example, Brakes release copper, while tire wear releases zinc. Motor oil also tends to accumulate metals as it comes into contact with surrounding parts as the engine runs, so oil leaks become another pathway by which metals enter the environment. we know what is heavy metal pollution and the sources of it ,but what is the effect of it for our body. Generally, humans are exposed to these metals byingestion (drinking or eating) or inhalation (breathing).Working in or living near an industrial site which utilizesthese metals and their compounds increases ones riskof exposure, as does living near a site where these metalshave been improperly disposed.Heavy metals are dangerous because they tend to bioaccumulate in food chain. Là ¡szlà ³ (2008)said that Bioaccumulation means an increase in the concentration of a chemical in a biological organism over time, compared to the chemicals concentration in the environment. Compounds accumulate in living things any time they are taken up and stored faster than they are broken down (metabolized) or excreted. Now we are going to describe the kinds of heavy metals, their dangerous levels and the effects of these heavy metals to human health and environment. The heavy metals such asLead, Cadmium, Copper, Chromium, Selenium and Mercuryare very pollutants. Lead in humans, Long term exposure can occur acute or chronic damage to the nervous system on humans. Cadmium in humans, long-term exposure is associated with renal disfunction. High exposure can lead to obstructive lung disease and has been linked to lung cancer, and damage to humans respiratory systems. Copper is an essential substance to human life, but in high doses it can cause anemia, liver and kidney damage, and stomach and intestinal irritation. Effect of the Mercury is to cause damage to the brain and the central nervous system. Chromium (VI) compounds are toxins and known human carcinogens, whereas Chromium (III) is an essential nutrient. Breathing high levels can cause irritation to the lining of the nose; nose ulcers; runny nose; and breathing problems, such as asthma, cough, shortness of breath, or wheezing. Skin contact can cause skin ulcers. Allergic reactions consisting of severe redness and swelling of the skin have been noted. Long term exposure can cause damage to liver, kidney circulatory and nerve ti ssues (Martin,2009), so heavy metal cause extremely effect for human, but what about environment. Heavy metals may be used to extract gold and other raw materials from the earth, but its left behind an extremely destruction. Bilal (2006) writs that Soil and water are considered a last resort for most of the chemicals produced by the rights.heavy In natural pollution of environments, this pollution created through the dissolution of heavy metals with water during the natural cycle of water through the rocks or through the soil containing quantities of these metals such as mercury, lead, zinc, nickel, cadmium, chromium, copper, iron and others. This phenomenon exists in many countries, contamination may occur naturally in the ground because of the interactions of metals with sulfur oxidizing substances can activate such interactions the presence of nitrates that can come from many sources(Omadar,2009).Artificial pollution may occur pollution in streams that come from the mines of these tables contain heavy metals and high concentrations of these metals in turn can be grouped in th e structure of exposed rock due to direct contact with oxygen in such a phenomenon found in the eastern provinces of Germany, where in the work of extracting minerals , and types of industrial pollution, mineral processing and manufacture of the final, produces large quantities of industrial wastes that contain many types of harmful metals such as chromium, mercury, lead, nickel, cadmium .. Etc.. These wastes discharged into the open water or drainage systems without careful elimination and therefore the move waste into rivers and lakes are the primary sources of drinking water, and in many cases heavy metal penetrate the soil to the water basins due to the illegal discharge of contaminated water into the ground. Sources of pollution, heavy elements are multiple and vary depending on the type of heavy metal and raw materials but most of these sources are industrial waste or transfer of these elements of air into the water by dissolution in rainwater. The risk of contamination of hea vy metal elements: For the risks related to animals living in the aquatic environment, these heavy metals accumulate in their bodies and may lead to death in the event of a high concentration of heavy pollutants. While the health risks related to people up to him through the transition metals to fish and plants and then to humans through food, accumulate in the human body, causing serious illnesses by type of metal. There are risks associated with aquatic plants and soil planted with these plants that are irrigated with polluted water

Citizen Cane Questionaire

Citizen Kane Questionnaire View the movie CITIZEN KANE (1941) for discussion in class on week four and to submit week five. Be sure to view the film at least twice before workshop number four. Read the information in this syllabus about this movie. Research it online at http://www. filmsite. org/citi. html http://en. wikipedia. org/wiki/Citizen_Kane, http://www. imdb. com/title/tt0033467/, http://www. cinepad. com/reviews/kane. htm, etc. Then complete the following questionnaire A. Literary Elements (Describe in one or two sentences) 1. Structure (storytelling formatThe storytelling format for this film was more of an investigation kind of way, searching for the meaning of the word rosebud. Flashbacks used throughout the film to fill in information that could lead to the meaning of the words. 2. Plot (story) The story is about a man who becomes a tycoon. While gaining riches, wives and possessions he loses his soul. He dies and some journalists want to discover the meaning of his dyi ng words â€Å"rose bud†. 3. Theme (message) The theme message for this film is that money and power do not make a person. Not all the power and money one person may have is going to fulfill the happiness one desires. . Three moral issues in the story Power cannot buy happiness nor can it fulfill it. There were a few social issues, one of them being family and marriage issues such as divorce. Kane’s fame and wealth cannot save him from his secret relationship. B. Mise en Scene: Theatrical Elements (give two examples each, noting briefly what you have observed and where in the film) 5. Unusual Sets/Backdrops A. ) The scene where Kane and his wife were at a cafe or restaurant and the back drop was a wilderness or forest and they threw in animated birds flying through the backdrop.B. ) Another element was enormous fireplace at Kane’s residence. 6. Historic Costuming A. ) Their costumes represented the era and their social status. B. ) Kane wore a thick, heavy fur c oat that represented his status; having great deal of money. 7. Notable Makeup A) Kane’s makeup in the early stages young and youthful and at the end, it showed him 85 and old-marriage scene, young and when his second wife was leaving him, it depicted him old with a cane B) Makeup shown when his second wife dressed up to sing opera at their theatre she wore heavy makeup . Composition (vertical lines, ceiling framing) A. ) There is a ceiling frame scene, where Kane and his friend come across the reporter that had fallen asleep; on the review of wife’s performance. The camera focused on his friend using a low angle showing the corner of the ceiling his head. B. ) In the theatre, during one of the performances the camera scrolls up looking at nothing but the structure of the building. As the camera, scrolls up there were walkways or railing that went across the screen. 9. High key lighting (happy)A) When he meets his second wife and goes to her place she is lit up and lig ht depicting happy. B) There is high lighting used while watching the marching girls; cheering and happy music playing in background. 10. Low key Lighting (mystery) A. ) There is a face in the dark when Kane goes to meet someone for information about something. The dark shadow over the face shows that there is a secret. B. ) In the start of the film appears to be several men in a darkened room; appears mystererious, searching for answers. All men stay in the dark when that scene ends. C. Low key lighting used when fireworks launched into the sky. 11. Notable Acting (and movement) A. ) The end of the movie Kane destroys his second wife’s room, breaking glass, flipping tables over, throwing everything on the ground, showing his anger, frustration and pain. B. ) Notable acting when Kane slaps his second wife across the face when she was complaining about the reviews in the paper about her performance. C. Cinematography (give two examples each, noting briefly what you have observ ed and where in the film) 12. Notable camera angles (low angle, high angle, etc. A) There is an extremely low angle when the boy receives a gift. B) There is a low angle during one of the opera performances when the camera looks down at the singing coach sort of under the stage. 13. Notable Framing (two shot, three shot, four shot, foreground framing) A) There is a three shot frame when Kane is typing the review. B) The scene where in the background, through the window, a boy can be seen playing outside. C) There is foreground framing in the reflection shot from the window of Kane dancing. 14. Notable Framing (close-up)A) The scene when Kane says, â€Å"Rosebud† with an extreme close-up of his lips. B) At the end of the movie when camera zooms in on Kane’s childhood sled focusing in on â€Å"Rosebud† 15. Notable lenses (deep focus, fish eye) A) The scene with the boy playing in the snow, seen through the window while his mother signs documents has deep focus. B) The scene where Kane’s wife is laying in the chair, the meds on the table; seen up close and the focus remains clear to the bedroom door in the distance. 16. Notable Camera Movement (crane shots, hand-held, etc. A) There is a crane shot; camera breaks through the sign and into the broken skylight into the El Rancho Nightclub B) Crane shot- Emily went to Susan’s home and going up the stairs into her home is one depicted. 17. Forced perspective A) The wedding scene of Emily and Kane are using forced perspective of the White House. B) There is a Scene showing Kane’s home, gate seen in the background on top of the hill. D. Editing—Assembly and Printing of film (give two examples each, noting briefly what you have observed and where in the film) 8. Special Effects (animation, matting) A) There is animation in two of the scenes where they show you a map WB. B) There is also picnic scene where animated birds are flying. 19. Transitions (dissolves, wipes, fades) A) Dissolving scene is when Thatcher, Bernstein, Kane are in a room, three are at a table and Kane is in the back. That letter reading shows 1929 and it dissolves. B) Earlier scene in beginning of film shows monkeys then it proceeds and you see the castle . In all that area all picture is showing dissolving.C) The Xanadu scenes were also dissolving scenes. D) His campaign scene showing his face in the background also dissolves. 20. Montage A) The scene at the â€Å"breakfast† table shows marriage nice and sweet then shows it falling apart. B) Another scene; Thatcher calls Kane Charles at Christmas time and he opened a Christmas present. This portrayed Thatcher young, Kane young, then next scene is reading a letter from Kane, and he is aged. D. Sound (give one example each) 21. Diegetic music A) When Kane receives the trophy.B) After the scene where Kane is typing the review. 22. Non-diagetic music A) After Kane leaves in the trophy scene thee is non- diegetic music. B) Sound transition; there was clapping going from one scene to another. 23. Notable or unusual music A) There is notable military music by the Teddy Roosevelt scene in the beginning of the film. B) The scene where you see the mannish woman there is echo and ironic music then you hear audio the audio transition and are less subtle 24. Layering A) There was voice overlay at the beginning with Thatcher and two employees.Thatcher is upset with Him for working at the newspaper and losing money. B) When Kane was throwing his big party with dancing girls there was laughter and chaos, much vocal overlay. 25. Audio transitions A) There is an audio transition when Kane yelling transitions into the horn honking. B) Audio transition scene when Kane is giving a speech and the scene transitions through different speeches. 26. Dead screen A) There is dead screen after the montage of scenes going through the newspaper headlines the film goes into a dead screen.

John Keats

Expressing how little time he has left and how he Is afraid he wont get the massive amounts of Ideas â€Å"letters of the alphabet† written down before he dies at his young age. In the second section he starts with the romantic element of the poem relating to his fiance and expresses sadness that he wont experience the full power of love and life.Towards the end of he sestets he concludes that everything he has done and will do will fall to nothingness and he will be alone no matter what. Therefore the sections are life, work and romance, love. Question 2 The type of affliction shown In the poem Include: The poet has a fear of dying and shows negatively towards writing about death â€Å"when I have fears that I might cease to be† he knows he Is sick with tuberculosis and that he will die at his young age and he fears he wont do and experience all he could f in a full life time.He wants to express and write as many poems as possible which en cradles slung ten metaphor AT â€Å"null plea Dodos, In contrary' He wants to experience love and romance as much as possible with his fiance â€Å"relish in the farer power of unreflective love† he is expressing sorrow and loneness, and how he will â€Å"stand alone† and â€Å"nothingness do I sink† Question 3 The imagery used in the first line is that of a metaphor. The storehouses full grain represents books full of letters.The image of a farm with kilometers of grain to be â€Å"harvested† is all of his ideas over flowing the â€Å"storehouses†, his mind and he wants to express and put down onto paper in the short time he has left. Question 4 Keats has personified the night sky and stars as having a face â€Å"nights starred face† His inevitable demise is contrasted with the infinite starry night sky. He also personifies chance as having a magic hand, which could indicate hope that his fate is not inevitable. Question 5

Can I Experiences in Kindergarten Essay - 930 Words

When it comes to school, you have two options: you either hate it or love it. The ones who hate school kick, scream and cry rabidly as their parents leave them. They often sit at the door until their parents get to their cars, and they realize that they are not going to return. On the other hand, you have those who live to learn, commonly known as â€Å"social butterflies† or â€Å"teacher’s pets†. There is always one classmate everyone despises because they can never sit down and be quiet. If the teacher asks a question, they are the first to raise their hands. Does she need a volunteer? Do not worry, they have already got it covered. That wonderfully obnoxious child just so happened to be me. As most kids referred to it, the â€Å"big†¦show more content†¦They were all anticipating the activities that were to come during the day. Like most classes, our classroom was vibrantly colored. It looked much like a catalogue editorial. Anything you could name, we had it: easels, cubbyholes with cute little name tags on them and brand-spanking new kitchen sets, loaded with utensils, pots and food. I could tell everyone was trembling with curiosity on the inside. However, I was just the only one expressing it. Like most five year old girls, I had no problem blabber mouthing. I could talk a mile per minute if you let me. â€Å"What are we coloring? Can we draw anything? Do you have pink paper,† I asked .She stared at me in awe while trying to comprehend all of my questions before she stated, â€Å"Just give me a minute, you will see.† I spent most of my time trailing behind Ms.Knowles, while my classmates would be in stations doing activities. Where ever she moved, I was there, stuck to her like glue. We talked about practically everything. I would often find myself telling her about my baby brother. â€Å"Sometimes when my baby brother takes my dollies, I cry. I don’t like when he does that,† I exclaimed. 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